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"Sponsorship: A Success Model Crafted
in the Beer Business"
Molson Coors, as an
international best practices-led brewer, has learned some
important lessons about the power of good sponsorship. In a
recent UK-based business transformation project involving
deployment of SAP, the Molson Coors team demonstrated the
critical role that sponsorship plays in the success of
projects of this type!
In this dynamic session, you'll benefit from these lessons
learned, and you'll hear more about the colorful Change and
Sponsorship story that this project used. You'll see,
discuss and understand:
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Key success factors for
Sponsors
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How to get your Sponsor
on board - and keep them on target!
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How to avoid pitfalls -
it's not always as easy as it sounds
Just as there are three
phases in managing change, there are three phases in
managing Sponsors. You need to understand, and be able to
lead effectively, in all three:
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Setup - the role, the
needed frameworks and expectations
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Implement - the
day-to-day impact of the Sponsor on your project
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Review and Re-vise -
working hand-in-hand with your Sponsor, to review
Lessons Learned, and find paths to constant improvement
And, to keep you - and your
Sponsor - on track, you can use a "SUDS" model to frame up
your Sponsor's role and engagement. Come to this engaging
session to learn more!
Key Takeaways:
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Key Success Factors -
What does it take to be a good sponsor?
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Once Engaged, how do you
keep you Sponsors motivated and on target?
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How to avoid Pitfalls?
What do you and your Sponsors need to be aware of?
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SUDS - How to build a
strong relationship with your Sponsors
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