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Kristopher
Potrafka
Senior
Vice President, Organizational Planning,
Clear Channel Media and Entertainment |
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Presentation: |
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Level:
Experienced Topic Area:
Best
Practices, How-to, Case Study |
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"How to Apply the Phillips
ROI Methodology to Change Management"
Does your engagement with the
sponsor always feel like you are trying to sell snake oil
when it comes to convincing her of your change management
model? Well come hear the humorous, sad, and at times odd
journey of how the presenter implemented a repeatable
methodology to measure change efforts and used it to
solidify sponsors and neutralize the resistors.
The investment in change management is typically an
after-thought when it comes to implementing changes
throughout an organization, because it is difficult to
measure, evaluate, and translate into return on investment (ROI).
When you clearly articulate the payoff in driving adoption
of new ideas, processes, and business initiatives then you
give credibility to change management.
Key Takeaways:
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Overview of a methodology
for measuring change management
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Introduction to tools and
forms used in the process
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Presentation of a case
study on how to implement the process
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Tips on how to scale and
leverage the process using web 2.0 technologies
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Biography:
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Kris Potrafka is currently Senior
Vice President, Organizational Planning and Chief of Staff to the CEO
of Clear Channel Media and Entertainment. Prior to Clear Channel, he was
Director of Organizational Capability and Operations at
Cisco Systems. At Cisco he was responsible for managing a
portfolio of programs, products, and services that enable
the members of the global marketing community to improve
both their career goals and organizational capability.
Potrafka spent the earlier part of his career at MySpace,
Sun Microsystems, and Activision, Inc. He has served in
various support roles including operations, human resources,
and employee communications. Potrafka's areas of expertise
include executive coaching, change management, team
effectiveness, and leadership and organization development. |
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