Association of Change Management Professionals Global Conference

	Randy Ottinger President, Kotter Academy Kotter International	Jeffrey Giannetti Vice President, Americas Commercial Sales, NetApp
Presentation:
Level: Experienced Topic Area: Emerging Trends, Innovative Ideas
"Accelerating Results: A New Dual-Operating Model to Accelerate Strategy Implementation" We will present a new, dual-operating organizational model for accelerating strategy implementation, based on the work of Dr. John Kotter and the engagement team at Kotter International. This dual-operating model is a revolutionary structure for organizations needing to adapt quickly to an increasing amount of external change. It consists of the hierarchy - a traditional management model, and the network - a system of teams with representatives from all divisions and all levels of an organization, working in tandem. It was discovered by applying Kotter's 8-Step Process for Leading Change in organizations that were experiencing large-scale change. The majority of the materials presented are new and do not appear in any of Dr. Kotter's past books. We will also walk through a case study based on Kotter International client NetApp, a global technology provider of storage devices and services. In 2009 NetApp faced significant challenges brought on by external change. Working with Kotter International, the company employed the dual-operating model to accelerate implementation of its key strategic imperatives and achieve dramatic performance results. Co-presenter Jeff Giannetti of NetApp, who was instrumental to the company's transformation and implementation of the new operating model, will provide the corporate perspective on the model's effectiveness. Key Takeaways: Understand where a traditional hierarchical operating system breaks down when it comes to change Learn about and understand a new networked operating system, its benefits, and its principles Learn how these systems can work together to accelerate change and strategy implementation Learn how to establish a dual-operating operating model in one's organization
Biography:
Randy Ottinger: Randy Ottinger is a senior member of the Kotter International team with more than 25 years of business and leadership experience. He has significant expertise advising senior leaders and facilitating leadership teams. In addition, Randy has deep expertise in the technology and financial services sectors. He has held senior executive roles at IBM, McCaw Cellular (Claircom), Captaris (where he served as President and EVP and grew their overall business substantially through significant change) and Bank of America. Prior to joining Kotter International, Randy founded his own firm, LMR Advisors, where he advised business leaders on how to grow their businesses with a holistic approach that involves best employee, financial, and corporate social responsibility practices. Randy has a B.A. from Cornell University and an MBA from Harvard Business School. Jeffrey Giannetti: Jeffrey Giannetti is the Vice President of Americas Commercial Sales. In this role, Jeff is responsible for leading sales in the Commercial segment of the Americas business while also aligning the go-to-market strategy to accelerate growth and maximize the opportunity for our Channel Partners. Prior to joining NetApp in 2002, Jeff held sales and sales leadership positions with Ernst & Young, Sun Microsystems, IBM and MCI. Jeff Giannetti holds a Bachelor of Science Degree in Secondary Education from the Pennsylvania State University.
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