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Walter
McFarland
President,
Windmill Human Performance |
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Presentation: |
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Level:
Experienced Topic Area:
Emerging
Trends, Innovative Ideas |
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"The Neuroscience of
Change"
One of the most popular
fields of study in organizational science for several
decades has been organizational change. Year after year,
scores of books, articles, and research studies are
published claiming important new insights into the Change
process. Yet, year after year, the majority of Change
efforts underperform, fail outright, or make the situation
worse (Cope 2003).
The fierce competition of the 21st Century combined with
other urgent factors such as resource constraints and
financial upheaval are demanding that modern organizations
change more, faster, and in different ways than ever before
(Hamel 2009). However, there is little reason to believe
that organizations can change - given the track record noted
above. Clearly, new sources of insight are needed to better
understand the phenomenon of organizational change.
The purpose of this presentation is to suggest that the
emerging field of neuroscience may be a source of new
insight into the theory and practice of organizational
change. As neuroscientists around the world increase our
knowledge of the brain, information relevant to
organizational change is being uncovered. This presentation
will: Introduce the field of Neuroscience and its relevance
to organizational change; Highlight specific attributes of
the brain that inform behavior during organizational change;
Illustrate how current change approaches may actually
trigger resistance in the brain, and Suggest specific
NS-informed actions to improve the performance of change
interventions.
Key Takeaways:
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Introduce the field of
Neuroscience and its relevance to organizational change
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Highlight specific
attributes of the brain that inform behavior during
organizational change
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Illustrate how current
change approaches may actually trigger resistance in the
brain
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Suggest specific
NS-informed actions to improve the performance of change
interventions
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Biography:
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Walter McFarland is President of Windmill
Human Performance and the current Board Chair elect for the
American Society for Training and Development (ASTD). He
held previous positions as a Senior Vice President at Booz
Allen Hamilton and a Senior Principal at Hay Management
Consultants where his business focus was human capital,
learning, and change. The center piece of his career has
been focused on leading large-scale transformation and
change efforts for the US government.
Mr. McFarland has had leadership roles in consulting
engagements focused on: transforming the Internal Revenue
Service; creating the Department of Homeland Security; and
better integrating the US Intelligence Community—to name a
few. He has earned: the Hammer Award, the IRS Commissioner's
Award, and recognition from ASTD and the Smithsonian
Institution, among others.
Mr. McFarland is currently a graduate instructor at the
NeuroLeadership Institute, Middlesex, England, and is a
Board member of the Cahn Fellows Program at Teacher’s
College, Columbia University.
Mr. McFarland holds: a BA in Psychology and MPA in Public
Administration from Southern Illinois University; an MA in
Government from Georgetown University; an Ed.S in Human and
Organizational Learning from the George Washington
University; and an MSc in Organizational Change from HEC
Management School, Paris, with Oxford University, England. |
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