Association of Change Management Professionals Global Conference

	Monica Lane Principal Consultant and Change Strategist, Exemplary Performance
Presentation:
Level: New to Change Topic Area: Emerging Trends, Innovative Ideas
"Sell it! Utilizing Sales, Marketing and PR Techniques to Manage Change" Wouldn't it be great to achieve the level of awareness and adoption for your change initiatives that companies like Apple or McDonald's enjoy in the marketplace for their products? Join Monica Drakes Lane for, "Sell it! Utilizing Sales, Marketing and PR Techniques to Manage Change." In this engaging session, attendees will a look at change management through a sales perspective that simplifies complex models and eases the path from theory to practical application. Learn how to leverage proven sales, marketing and PR strategies to more effectively implement change. Monica will share the most successful change strategies she has learned from leading change within fortune 100 companies, many of them coming from her previous experience in Sales, Marketing, Digital Advertising and PR. Terms such as "Value Prop", "Elevator Pitch", "Market Research" and "Customer Sat" are foundational in her approach to change. As she explains, "In essence, when we say we want audience 'buy-in,' what we're seeking is no different from what the top sales and marketing folks want from their customers - their hearts and their minds. And since 70-80% of change initiatives fail, there may be something we can learn from studying proven sales and marketing methods and applying them to change strategies." Key Takeaways: Gain new perspective on change management Identify similarities between sales strategies and change management strategies Apply practical sales strategies to build more effective change plans Avoid common pitfalls to managing change with proven sales methods
Biography:
Monica Lane is Principal Performance Improvement Consultant and Change Strategist for Exemplary Performance (EP), LLC. Monica lives in Seattle and is responsible for leading Performance Improvement and Change initiatives for clients in the Western Region office located in Redmond, Washington. Monica has over 15 years' experience in the human performance business, with concentrations in learning and change management. Her primary focus has been within the technology sector with Microsoft, Nintendo and ADP. Before joining EP, Monica led several corporate-wide, transformational change initiatives within Microsoft, overseeing all aspects of the change management. Prior to EP Monica has worked with several Microsoft leaders to identify and analyze high performing individuals and build performance and change strategies for overall performance improvement. In addition to experience in learning and change management, Monica possess a diverse background including experience in Sales, Marketing, Digital Advertising and PR. Monica holds a degree in Finance from Stetson University.
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