Presentation:

"Leaders are People First, Targets Second and then Sponsors"

We expect so much of them: the leadership of organizations going through change. We, the change agents, expect them to play the badly needed role of Sponsor. We didn't make up that expectation. It comes from the great need of the employees to see their leadership supporting the change and encouraging their own effort to change.

What we don't always know is how hard it is for leaders to be Sponsors. Why wouldn't they be the outstanding Sponsors we need them to me? What's wrong with them? Let's explore these questions together. Bring your worst Sponsor story with you and we'll see if we can figure out why it happened and if you win the title for having the best example of the worst Sponsor.

Biography:

Jeanenne LaMarsh, Founder and CEO of LaMarsh & Associates, works in a consultative capacity with organizations committed to effective organizational change. She is internationally recognized as an expert in helping companies to implement successful change. Jeanenne works with senior management, key change agents, and people who need to change; helping them to understand change and build effective change management strategies.

Building on the foundation of her work in human dynamics throughout a professional career that spans over 35 years, Jeanenne has built her expertise in understanding how people make choices about whether to change or not to change.

Jeanenne's current book on change and change management, Master Change, Maximize Success, co-authored with Rebecca Potts, is published by Chronicle in the United States and Duncan Baird in London. To date it has been translated into seven languages around the world. Her previous book, Changing the Way We Change, is published by Addison-Wesley. Jeanenne's newest book, Changing the Way You Change, will be published in the summer of 2009. In addition, she has written numerous articles and book chapters and is a frequent contributor to conferences in a variety of industries.
 

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