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"Achieving Targeted Business
Results with Collaboration Technologies"
Technologies that enable
people to collaborate effectively - including web
conferencing, telepresence, instant messaging, mobile
applications and enterprise social software, the "Facebook
for business" - deliver capabilities that have the potential
to transform the workplace. Collaboration Change Management
increases adoption and utilization of collaboration
technologies to achieve targeted business results.
Collaboration Change Management is unique from traditional
change management in several ways, including:
-
Collaboration
technologies are layered over an organization's existing
collaboration culture
-
The "to-be state" and
expected business value are often conceptual and not
measurable
-
Business value to the
organization depends on widespread adoption
-
Adoption is personal and
discretionary requiring a deep change in personal work
styles
-
Individuals must
experience a direct benefit in their day to day work for
adoption to be sustained
-
Collaboration
technologies are typically launched virally - "Build it
and they will come"
Cisco will share their
collaboration change management strategy and case studies of
how customers accelerate and sustain adoption of
collaboration technologies to achieve their expected
business benefits and ROI.
Key Takeaways:
-
Learn the unique
challenges of collaboration technology adoption
-
Understand change
management best practices when adoption of these
technologies is discretionary
-
Learn new change
management value curve when change is discretionary and
"to-be" state is undefined
-
Learn how customers
leverage collaboration change management to achieve
targeted business results
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