Association of Change Management Professionals Global Conference

	Melanie Francis Senior Director, Change Management, Symantec Corporation
Presentation:
Level: New to Change Topic Area: Best Practices, How-to, Case Study
"Start Me Up! - Building a Transformational Change Mgmt Practice in 3 Years and Across 3 Dimensions" In 2009, Symantec Corporation made the strategic decision to start a cross-functional transformation initiative focused on enhancing customer and partner experiences. The transformation entailed significant changes to internal and external systems and processes. With no formal change management practice or role established within the company, Symantec established a Center of Excellence from within the transformation team. This case study examines the successful evolution of Symantec's change management practice and the challenges associated with simultaneously managing change across three dimensions: the overall initiative, the projects within the initiative, and the introduction of the change management practice itself. Key Takeaways: Recognize transformational change can have many dimensions Prove the ROI of change management on individual projects by collecting proof and tracking value Use change management training as a strategic lever and a key influencer Develop your growth plan, exercise patience, and don't give up
Biography:
As a Senior Director of Change Management at Symantec , headquartered in Mountain View, CA, Melanie Francis has spent more than 20 years working at the intersection of people, process and technology. Melanie presently leads the Change Management Center of Excellence as part of Symantec's Commerce Lifecycle Initiative and is responsible for building internal change management expertise while overseeing the change management efforts taking place within each of the programs in the portfolio. Melanie has spent the last ten years at Symantec, pioneering several newly established roles within the company, including change management, business process improvement, marketing operations, solutions marketing, and competitive/market intelligence. Melanie earned her BS in Computer Science from Stonehill College and her MBA from Clark University. She has completed an advanced certification in change management and is also a certified Six-Sigma Green Belt. Melanie currently resides in the Metro-West suburbs of Boston, Massachusetts.
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