Presentation:

"The Art of Storytelling - How to Tell a Compelling Message About Your Change Initiative Through Creative Inspiration"

What happens when you use the age-old art of narration and storytelling to deliver key messages? Human beings have been communicating with each other through storytelling since the time we lived in caves and sat around exchanging tales beside campfires. Why tell stories? Storytelling is a powerful way to influence the emotions, thoughts and feelings of individuals and organizations confronted with significant change. This session will equip you with the tips and techniques to develop persuasive stories around your change. Come find out what Nike is doing to get to the "heart" of change through the art of storytelling.

Biography:

Rachel Shafran leads a Change Management Center of Excellence at the Nike World Headquarters. She is a coach and facilitator with extensive experience in Leadership Development, Change Management and Organization Effectiveness. Rachel has worked in a diverse range of industries including Consumer Product, Telecommunications, Pharmaceutical and Non Profit. Prior to joining Nike, Rachel spent 10 years working in International Human Resources at AT&T, Lucent and Johnson & Johnson. She founded the company, Global Leadership Coaches, believing that good coaching can unleash the potential of leaders and help them achieve meaningful, important objectives for themselves and their companies.

Rachel has a M.A. from the School of Management and Labor Relations at Rutgers University and a B.A. in Middle Eastern Studies from Brandeis University. She received a Master's Level Certificate in Leadership Coaching from Georgetown University.
 

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